Atlantic Tractor Receives SATISFYD Top Dealer Award For Fourth Consecutive Year

Atlantic Tractor, LLC announced today that its dealership has been ranked by SATISFYD as one of the Top 25 dealers in the equipment manufacturing industry, winning the prestigious 2021 SATISFYD Top Dealer Award, for the fourth consecutive year This award is a result of over 30,000 customer surveys from dealerships collected over the last 12 months, through the SATISFYD Voice of the Customer (VOC) platform and recognizes the Atlantic Tractor team’s commitment and dedication to customer satisfaction.

“2020 was a challenging year for all employees and customers across all industries,” CEO Mel Goldsmith said. “We are very proud to see our team recognized for their commitment to our customers throughout the year - showing up each and every day and working tirelessly to deliver an exceptional customer experience. To achieve the SATISFYD Top Dealer award for four consecutive years is a true testament to the dedication and loyalty with have to our customers.”

This year marks the 13th year the SATISFYD Top Dealer Award has been awarded to the highest performing dealerships, based on customer satisfaction surveys presented to Atlantic Tractor’s valued customers. The SATISFYD Voice of the Customer platform provides flexibility to dealers and their customers, providing multiple ways to provide their feedback including but not limited to phone, email, SMS, direct mail and web-based interface. The platform allows for dealers to manage incoming feedback as well as share internally with employees and stakeholders to provide real-time data on the customer experience. Dealerships then use this data to improve areas of weakness and to build on areas of success as well as to assess their standing based on industry benchmarks and insights.

“As we see the industry continue to consolidate, customer satisfaction undoubtedly remains the number one priority for dealerships. As equipment becomes more technology-driven, the industry has seen the shift from equipment/brand loyalty to dealership loyalty, since the relationship extends beyond the point of sale to service and support throughout the life of a purchase. We congratulate Atlantic Tractor for their responsive approach to customer satisfaction that is reflected in the customer surveys in the last year,” said Ryan Condon, CEO and President of SATISFYD.

Surveys revealed that heavy equipment buyers are demanding flexibility and agility from their dealerships while placing a high-value on fast parts and repair services especially during time-sensitive periods for farmers. SATISFYD’s Voice of the Customer provides dealers with a mission-critical feedback loop that supports the delivery of a responsive, customer-centric environment at the dealership.

“We’ve worked with dealerships for over twenty years and we continue to be impressed with the industry’s adaptability and commitment to a long and happy customer relationship. The last year has been so full of uncertainty, it’s nothing short of impressive that these dealers have been able to exceed customer expectations, despite the challenges that the pandemic has introduced” added Condon.

The complete list of 2021 SATISFYD Top Dealer Award winners can be found at http://www.satisfyd.com/topdealeraward/.

About Atlantic Tractor

Atlantic Tractor is a 12 store John Deere dealership that serves the Mid-Atlantic region of the United Sates with equipment sales, parts and service, supporting farmers as well as residential customers, landscapers, nurseries, contractors and large property owners.

About SATISFYD

SATISFYD is an expert in customer and employee experience processes in the heavy equipment industry. Over one thousand equipment dealers use SATISFYD’s solutions to help recognize, respond to and resolve issues identified by their customers, thus enabling them to improve customer satisfaction, retention and overall revenue.